The new revolution of music downloads and social networking sites has had a massive impact on bands/artists and how they promote their material. They can now use different techniques to market and promote their music by using this, for example viral marketing. An example of a band that took this on board is Nizlopi with 'The JCB Song'.
The two members of the band Nizlopi commissioned 'Monkeyhub' to produce a video to illustrate the song. The video was then emailed by Monkeyhub to 20 people who then sent it on to their friends who sent it to their friends and so on. They eventually sold nearly half a million copies by this simple modern revolutionary technique.
Social networking sites can also be used to market and promote music of bands/artists. For example Myspace and Facebook. The Arctic Monkey's are one well known example who have done so by using Myspace. This was done by their unreleased material being put onto a myspace site so people could listen to it for free when they pleased, this built up a big fan base and people were already familiar with their single 'I bet you look good on the dance floor' when they released it, causing it to go straight to number 1.
http://www.myspace.com/arcticmonkeys #source
This is The Arctic Monkey's myspace page now, which allows you to listen to their new music for free. This acts as a promotion as the music can be shared by people to whoever they please, linking them to the page and bringing in new fans.
An example of a band who has not used the online revolution and in fact a more traditional way is 'The Red Hot Chilli Peppers'. The band have been reported to be paying street artist ' Mr Brainwash' to cover Los Angeles in cryptic street art to promote their new single 'I'm With You'. This is more of a traditional way of promoting music, through art and visual creations. They are also being promoted through NME by them advertising the street art promotion.
These are examples of two of the posters that 'Mr Brainwash' has designed for the band.
From researching these bands and the online revolution i have found out that the online revolution is a brilliant way to promote music material, it is cheaper than more traditional ways such as art, magazine and radio. An email can be sent for free where as art, radio and magazine advertising often comes with a price. However depending on the band/artist any bold technique appears to be successful, for example The Red Hot Chilli Peppers will most probably find this way of advertising successful due to their mass fan base, where as smaller niche bands may find viral marketing and social networking more successful!
No comments:
Post a Comment