Ed Sheerans target audience is for young people from around 19 downwards. His music is acoustic and has become increasingly popular since he became signed to Alanntic records, even reaching number 3 in the charts with his single The A Team in June 2011.
Ed Sheeran - The A Team
Ed Sheeran first became known as a featured artist on grime artists singles such as Wiley.
In January 2011 Ed Sheeran released his final independant EP 'No.5 Collaborations Project' which included the appearances of grime artists such as Wiley, JME, Devlin, Sway and Ghetts.
This EP was the cause for mainstream attention, as it reached iTunes number 1 without any promotion or label.
However, Ed Sheeran was promoted before this by being a feature artist previously. Therefore this would have promoted him into the commercial music scene. You could also say that Wiley, JME, Devlin, Sway and Ghetts promoted Ed Sheeran's EP, as having well known names such as themselves would bring plently of attention and attraction to Ed Sheeran.
iTunes was the form of technology which was used to promote the album, it is a very successful form of promotion as iTunes have a page full of new things on their store.
Ed Sheeran has also promoted himself by being kind to his target audience. As a young person himself at 20 years old he has an understanding of his audience, meaning he can work closer to them and bring them what they want. In April 2011 Ed put on a free show to fans at Camden Barfly, with 1000 fans turning up he ended up playing four different shows just so everyone could see a gig.
This shows a good relationship with his fans, which is important as it reflects his target audience.
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